April 2011
Longtime Bellingham restaurateur continues to grow in this market

After more than a decade in the Bellingham restaurant business, Jesse Cantu remains as passionate as ever while his company enters an expansion phase. On Friday, April 22, Cantu opened a Jalapenos Family Mexican Restaurant & Lounge in Barkley Village, the second Jalapenos in Bellingham. He also operates the Milagro Mexican Grill in Fairhaven. Barkley is the largest of the three Cantu restaurants, currently seating about 120 people. Cantu also is renovating a meeting room in the new restaurant that should add another 40 seats to the total when it's completed at the end of May. The Barkley restaurant will have a menu similar to the Jalapenos on Holly Street, which opened in 1999. The new restaurant will be open every day for lunch and dinner and will have live music on Friday and Saturday evenings. It also will serve as the home base for the company's catering business, which can handle events with up to 500 guests, Cantu said. Cantu has been interested in the Barkley area for some time and saw an opportunity when the former Pastazza space became available. It took more than four months of remodeling work before Jalapenos could open, but it allowed the company to make several changes, including making the upstairs mezzanine area available for customers. The growth to three restaurants allowed Cantu to bring in his three longtime friends - Miguel, Jose and Leo Doniz, three brothers he worked with more than 20 years ago in Houston - to manage the three restaurants, freeing up more time for Cantu to manage the overall company. It's another accomplishment for someone who immigrated to the U.S. from Mexico in 1976 and started as a dishwasher at a restaurant in the Houston area. He worked at a variety of positions in the industry through the years before being hired by Blaine's The Inn at Semiahmoo in 1995, leading to the starting of his own restaurant in Bellingham four years later. The burnout factor on running a restaurant is high, but that hasn't impacted Cantu. He said two things are driving him: The support he receives from his wife, Alicia, as well as the faces of satisfied customers he sees as they are leaving the restaurant. "When I retire, (the faces of customers) is what I'll remember the most," Cantu said. "Profit margins in the restaurant industry are thin, so you have to love the business in order to stay in it. I've made so many friends over the years, and I'm happy to be a part of this community in this way." With the new restaurant in Barkley, Cantu estimates he now has about 55 employees. As that restaurant settles into a regular routine, Cantu will begin thinking about expanding to other parts of Whatcom County. "People are getting familiar with the Jalapenos name, so we'll think about it (expanding)," Cantu said. "The key is finding the right people and getting them the training they need." DAVE GALLAGHER / THE BELLINGHAM HERALD --------------------------------------------------------------------------------
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